3 Tips for Employing Compelling Visuals in Your Content Strategy
Speakers from these brands will be featured at PR Newswire’s “Employing Visual Content for Compelling Storytelling” event in Washington, D.C. on April 22 In today’s digital age, we are all viewing,...
View ArticleKeys to Video Success: A Look at 6 PR Daily Video Award Finalists
The growing demand for visuals in B2B marketing is self-explanatory; videos shed light on the humanity, heart, and sincerity of a business in a way that text alone cannot. These factors are what make...
View ArticleThe Growing Impact of Visuals on Integrated Communications
According to Meeker’s 2014 Internet Trends Report, the average article reaches half of its total social referrals within 6.5 hours on Twitter and 9 hours on Facebook. In other words, content grows old...
View Article10 Things I Learned From #CMWorld 2014 Without Being There
The over-arching theme at Content Marketing World 2014 focused on audience-first messaging and the importance of delivering content in all of the ways that your audience wants to consume it. Case in...
View Article5 Ways To Get A Journalist To Care About Your Pitch
(L-R) Moderator Beth Feldman, Panelists: Vicki Salemi, Liz O’Donnell, Andrea Smith, Joya Dass, Geri Stengel Given the scale at which content is being produced on traditional and digital media,...
View ArticleSpend Money To Make Money: Why Videos Are A Worthy Business Investment
With the explosion of YouTube stars, Facebook’s video-friendly newsfeed, and the ALS ice bucket challenge viral sensation, 2014 has proven to be the year of video. Now, a new Vidyard poll confirms the...
View ArticleSometimes Less Is More: Employing A Quality Content Approach In Your PR Strategy
Andrew Davis presents “Bigger Success, Less Content, Outsized Results” at the 2014 PR Daily World Conference If 100 hours of video are uploaded to YouTube every hour and over 500 million tweets are...
View ArticleThe Role of Technology in Charitable Giving
A recent survey by the American Red Cross finds that despite only being in its third year, 41% of social users are aware of #GivingTuesday and nearly half (47 percent) of those aware said they planned...
View Article8 Media Relations Don’ts from the Media Themselves
Today’s tumultuous media landscape has transformed how journalists and publicists do their jobs. New channels like social media are changing the game, but the most effective strategy for embracing and...
View ArticleSuccessful Content Marketing: Promotion And Distribution NOT Optional
A new survey conducted by PR Newswire and Content Marketing Institute (CMI) reveals some clear areas of distinction between effective and less effective content marketers. According to Robert Rose,...
View ArticleSanta’s PR Checklist: Are Your Press Releases Naughty or Nice?
The best PR pros don’t have to wait for Santa to reward their good deeds on Christmas Day. If they’ve been good content creators, then gifts such as audience acquisition, earned media, and increased...
View ArticleThe Top PR & Content Marketing Resolutions for 2015
For PR and marketing pros, the New Year symbolizes unknown changes in technology and audience behavior that are inevitably to come. Conquering the challenges that arise from unexpected change is both...
View ArticlePeople, Brands and Trust: Turning Consumer Confidence into Advocacy
Edelman’s Managing Director of Corporate and Public Affairs, Ron Guirguis, recently joined PR Newswire’s SVP of Marketing, Ken Wincko, for an executive roundtable where they discussed the behaviors...
View ArticleGrammar Hammer: Writing Tips from the AP Stylebook Twitter Account
Journalists aren’t just experts in their given beat, they are also highly developed writers with a keen eye for proper punctuation and grammar. For PR pros to have their media pitches taken seriously,...
View ArticleHow to Turn Your Data Into Stories
Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele,...
View ArticleUpdating Your Tactical Mix in The New PR Landscape
Strategic communications teams are tasked with owning the brand story and providing consistent messaging to the marketplace, while tracking outcomes and proving ROI. But due to fragmented audiences...
View ArticleContent We Love: Grabbing Attention Above the Fold
Click to view the full multimedia news release A study by Chartbeat which looked at user behavior across 2 million web visits over a one-month period found that most people who clicked on a link did...
View ArticleWhat’s the Difference Between Content Marketing and Brand Journalism?
PR and marketing teams are leveraging each other’s strengths to meet new audience demands, giving rise to content marketing and brand journalism as desired skill sets. Both are involved with creating...
View ArticleTips for Employing Press Releases and Social Media During a Crisis
A crisis can be a high-intensity situation, but if you have sufficiently prepared you will have already determined the best communications methods needed to effectively respond. Press releases and...
View ArticleHow Brand Monitoring Informs the C-Suite
The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media...
View ArticleHow Trade Publications Are Adapting to Digital Disruption
Although trade journals are geared toward niche audiences, they offer in-depth and vital information to professionals in their industry. For PR pros, industry journals serve as the go-to source for...
View ArticleHow to Identify Your Brand’s Thought Leaders: 5 Marketing Experts’ Tips
The phrase “thought leadership” has become pretty commonplace in marketing conversations nowadays, but don’t dismiss it as just another buzzword. Demonstrating your thought leadership shows customers...
View Article6 Tips for Finding Industry Experts Who Complement Your Brand’s Marketing
The demand for subject matter experts is at an all-time high as more companies invest in digital content and live events to engage their audience. Considering that LinkedIn has just celebrated its 1...
View Article7 Steps for Getting the Perfect Quote When Interviewing an Industry Expert
Today’s content marketing and public relations professionals are tasked with the important job of filling their industries’ education gaps, and one of the best ways to do this is to showcase insights...
View Article5 Must-Dos When Pitching Experts to Feature in Your Content
Bad PR pitches have long been a journalist pet peeve – whether they are too long, too vague, or just plain confusing. But sometimes even writers are guilty of the same sins when they are searching for...
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